Social Marketing
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Retrieved from Jane Manchun Wong/Twitter on July 16, 2021
Twitter Tests New Layout for Images, Considers Adding Limited Time Tweet Editing
The new format looks more akin to Facebook, with a wider display in-stream.
By Andrew Hutchinson • July 15, 2021 -
Retrieved from TikTok on March 18, 2021
TikTok Expands 'Branded Content Toggle' to Add More Transparency to Brand/Creator Partnerships
The toggle adds more transparency to paid promotions on the platform.
By Andrew Hutchinson • July 15, 2021 -
Explore the Trendline➔
Social Media Expert Series - Q&A with Matt Navarra/Social Media Today, data courtesy of Social Media Today
TrendlineSocial Media Expert Series: Q&A with Matt Navarra
This is the first in our new series where we interview social media experts to learn their thoughts and get their best advice for social media marketing in 2021. Matt Navarra has established himself as one of the leading voices in the social media space. He’s a must-follow for social media managers, and a source we regularly refer to in our research on Social Media Today.
By Social Media Today staff -
Retrieved from TikTok on July 15, 2021
TikTok Announces 'Small Biz Block Party' Event Series to Provide Marketing Tips and Insights
The hour-long sessions will provide expert insights and platform tips.
By Andrew Hutchinson • July 15, 2021 -
Retrieved from YouTube on July 15, 2021
YouTube Adds Automatic Segmentation for Clips, Launches Dark Mode for YouTube Studio
YouTube's also making its Stories analytics available to all users.
By Andrew Hutchinson • July 14, 2021 -
Retrieved from Facebook on July 15, 2021
Facebook Announces $1 Billion Investment into New Creator Funding Initiatives
The program will look to educate creators on how to monetize their content through incentive bonuses and rewards.
By Andrew Hutchinson • July 14, 2021 -
Retrieved from Instagram on July 14, 2021
Instagram Tests New 'Re-Share' Sticker for Stories to Encourage More Thoughtful Feed Post Sharing
The new option is designed to encourage more creativity in feed post re-shares to Stories.
By Andrew Hutchinson • July 13, 2021 -
Retrieved from Creatopy on July 12, 2021
YouTube Audio Ads vs. Video Ads - Which Performs Better? [Infographic]
With more people tuning into YouTube in audio-only mode, are YouTube's audio ads a viable option for your marketing approach?
By Robert Katai • July 12, 2021 -
Retrieved from Facebook on July 13, 2021
Facebook Provides New Explainer on How Its News Feed Algorithm Works
The video provides a good overview of the fundamentals of Facebook's feed ranking process.
By Andrew Hutchinson • July 12, 2021 -
Retrieved from Reddit on July 12, 2021
Reddit Announces New Office in Australia as it Continues to Build on its Business Potential
The new office will focus on establishing connections with local advertisers, and building its business potential.
By Andrew Hutchinson • July 11, 2021 -
Retrieved from Snapchat on July 10, 2021
Snapchat Offers New Ads Certification Recognition via Its Snap Focus Education Platform
It could be another way to showcase your industry expertise and knowledge.
By Andrew Hutchinson • July 09, 2021 -
Retrieved from TikTok on July 09, 2021
TikTok Launches New 'Unplugged' Info Sessions to Share Insights Into How Marketers Can Succeed
The sessions will provide insights into how to build your brand on the platform.
By Andrew Hutchinson • July 08, 2021 -
Retrieved from Facebook on July 09, 2021
Facebook Launches New 'Creative Guidance Navigator' To Provide Marketing Stats and Tips
The new mini-site provides a range of ad and creative tips, which you can download and share.
By Andrew Hutchinson • July 08, 2021 -
Retrieved from Twitter on July 08, 2021
Twitter Shares New Insights Into Rising Conversation Trends [Infographic]
The data looks at the key topics on the rise as users look forward to a more open Summer period.
By Andrew Hutchinson • July 07, 2021 -
Retrieved from Snapchat on July 08, 2021
Snapchat Shares New Insights Into Emerging Consumer Trends, Including AR, Digital Discovery and More
The report highlights key, emerging shifts in eCommerce and product discovery.
By Andrew Hutchinson • July 07, 2021 -
Retrieved from Facebook on July 08, 2021
Facebook's Business and Ad Chief Outlines Key Areas of Focus for the Platform Moving Forward
A look at some of the key areas where Facebook's looking to expand its business focus.
By Andrew Hutchinson • July 07, 2021 -
Retrieved from Bread n Beyond on July 07, 2021
How to Succeed with Video on Each Social Network [Infographic]
Some helpful insights into key video usage and engagement behaviors on each of the major social apps.
By Mark Walker-Ford • July 06, 2021 -
Courtesy of Animoto
The ROI of a Weekly Video Ad Strategy [Infographic]
With the right strategy, focused on each element of the sales funnel, you can drive significant results with video campaigns.
By Jess Rozario-Ospino • July 06, 2021 -
Retrieved from Snapchat on July 07, 2021
Snapchat Shares New Research Into How AR Campaigns Are Driving Conversion
Snap says that, already, AR campaigns are seeing significant audience response.
By Andrew Hutchinson • July 06, 2021 -
Retrieved from Facebook on April 23, 2021
Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes
The changes will help advertisers maintain a better understanding of campaign performance, despite data loss
By Andrew Hutchinson • July 05, 2021 -
Retrieved from TikTok for Business.
TikTok Reminds Brands "Don't make ads, make TikToks"
This week, TikTok has shared a new post reiterating the TikTok for Business mantra, "Don't make ads, make TikToks."
By Emma Wiltshire , Jette-Mari Anni • June 29, 2021 -
Retrieved from Red Website Design on June 29, 2021
15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]
Looking for new, creative content ideas to share across your social media feeds? Here are 15 different content ideas for brands on social.
By Mark Walker-Ford • June 29, 2021 -
Retrieved from LinkedIn on June 26, 2021
LinkedIn Publishes New Digital Magazine of Business Growth Tips
LinkedIn has published a new magazine, which includes a range of helpful tips and expert insights for brands.
By Andrew Hutchinson • June 28, 2021 -
Retrieved from LinkedIn on June 25, 2021
LinkedIn Publishes New Mini-Guide to its Ad Targeting Options
The guide covers all aspects of the LinkedIn ad creation process.
By Andrew Hutchinson • June 27, 2021 -
Retrieved from Facebook on June 26, 2021
Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations
The 30-page report provides some great insights into key eCommerce and mobile usage trends.
By Andrew Hutchinson • June 27, 2021 -
Retrieved from Matt Navarra/Twitter on June 26, 2021
Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization
When turned on, the process will select a primary message to highlight from the various ad text fields.
By Andrew Hutchinson • June 25, 2021
