Social Marketing
-
Retrieved from TechCrunch on December 31, 2020
Google Adds Short-Form Video Carousel in Selected Search Results
Google is looking to align with the short-form video trend by adding TikTok and Reels video results for certain search queries.
By Andrew Hutchinson • Dec. 30, 2020 -
Snapchat Shares New insights Into Consumer Behavior and Trends
Snapchat has shared some new insights into rising consumption trends and usage behaviors to help in your strategic thinking.
By Andrew Hutchinson • Dec. 21, 2020 -
Retrieved from TikTok on December 22, 2020
TikTok Launches New Small Business Resource Center for Marketers
TikTok has launched a new Small Business Resource Center to help SMBs make the most of their in-app promotion opportunities.
By Andrew Hutchinson • Dec. 21, 2020 -
Snapchat Shares New Insights into Christmas and New Year's Trends
Snapchat has shared some new insights into how Snapchatters are planning to celebrate the New Year, along with Christmas giving trends.
By Andrew Hutchinson • Dec. 18, 2020 -
Retrieved from Linqia on December 19, 2020
The Marketing Calendar for 2021 [Infographic]
Linqia has published a new marketing calendar for 2021, highlighting all the key dates and events to keep in mind.
By Andrew Hutchinson • Dec. 18, 2020 -
Retrieved from Snapchat on December 19, 2020
Snapchat Shares Top AR Campaigns of 2020
Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020.
By Andrew Hutchinson • Dec. 18, 2020 -
Retrieved from TechCrunch on December 18, 2020
TikTok's Testing a New, Shoppable Live-stream Experience, The Next Step in its eCommerce Push
TikTok is looking to the next stage of its eCommerce push via a new live-stream partnership with Walmart.
By Andrew Hutchinson • Dec. 17, 2020 -
Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics
Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics.
By Andrew Hutchinson • Dec. 16, 2020 -
Retrieved from Facebook on March 07, 2020
Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking
Facebook has launched a major campaign criticising Apple's coming changes to IDFA, saying that they will severely impact SMBs.
By Andrew Hutchinson • Dec. 16, 2020 -
Retrieved from YouTube on December 16, 2020
YouTube Shares New Insights into Emerging Video Trends
YouTube has shared some new insights into evolving video trends, based on its latest usage insights and survey data.
By Andrew Hutchinson • Dec. 15, 2020 -
Retrieved from LinkedIn on December 16, 2020
LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products
LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.
By Andrew Hutchinson • Dec. 15, 2020 -
Courtesy of SocialInsider
Social Media Competitor Analysis in 10 Steps [Infographic]
Running a competitor analysis can reveal a lot of key insight or your planning - here are the key steps to keep in mind.
By Adina Jipa • Dec. 14, 2020 -
Retrieved from MediaKix on December 15, 2020
Charli D'Amelio Versus Addison Rae: Who's the Most Famous TikTok Star? [Infographic]
The rise of TikTok has paved the way for a whole new generation of web celebrities - and it's amazing to consider just how much they can command for sponsored posts.
By Andrew Hutchinson • Dec. 14, 2020 -
Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships
Twitter is working to provide more brand-safety options to reassure businesses about ad placement.
By Andrew Hutchinson • Dec. 14, 2020 -
Retrieved from Reddit on December 14, 2020
Reddit Acquires Video Creation App Dubsmash to Boost its Video Offerings
Reddit has acquired interactive video app Dubsmash to help further its push into video.
By Andrew Hutchinson • Dec. 14, 2020 -
Retrieved from MAGNA on December 12, 2020
New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends
A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.
By Andrew Hutchinson • Dec. 11, 2020 -
LinkedIn Begins Testing Ads in LinkedIn Stories
After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.
By Andrew Hutchinson • Dec. 11, 2020 -
Snapchat Releases New Insight on Evolving Shopping Habits Among its Users
Snapchat has published a new report which looks at how Snapchatters have changed their shopping habits in light of the pandemic.
By Andrew Hutchinson • Dec. 10, 2020 -
Retrieved from Pinterest on December 11, 2020
Pinterest Shares Trend Predictions for 2021, Based on Usage Data
Pinterest has published its 2021 trend predictions based on user activity and interest this year.
By Andrew Hutchinson • Dec. 10, 2020 -
Retrieved from Vishal Shah/Twitter on December 11, 2020
Instagram Adds Shopping Tags to Reels, the Next Step in its eCommerce Push
Instagram has added shopping tags to Reels as it continues to pressure TikTok.
By Andrew Hutchinson • Dec. 10, 2020 -
Retrieved from TikTok on December 10, 2020
TikTok Shares its Top Brand Campaigns of 2020 [Infographic]
TikTok has provided an overview of the top brand campaigns via TikTok in 2020.
By Andrew Hutchinson • Dec. 09, 2020 -
Retrieved from App Annie on December 10, 2020
TikTok was the Most Downloaded App in 2020, According to New Data from App Annie
TikTok has lead the download charts in 2020, while Facebook has maintained its stronghold on overall app usage.
By Andrew Hutchinson • Dec. 09, 2020 -
Retrieved from CNet on December 09, 2020
Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development
Snapchat has announced a new, $3.5 million AR creator fund to help power the next stage of AR development.
By Andrew Hutchinson • Dec. 08, 2020 -
Retrieved from Facebook on December 09, 2020
Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020
Facebook has released its 'Topics and Trends' report for 2021, which outlines the key topics that saw increased discussion across Facebook and Instagram in 2020.
By Andrew Hutchinson • Dec. 08, 2020 -
Retrieved from WhatsApp on December 09, 2020
WhatsApp Adds 'Carts' to Further Facilitate Shopping Within Message Streams
WhatsApp is taking yet another step towards facilitating eCommerce with Carts, so users can add multiple items to a shopping order.
By Andrew Hutchinson • Dec. 08, 2020
